Few people realise their favourite note-taking app is constantly vying for their attention. In the world where everyone takes digital notes, becoming and staying the preferred app for daily notes capture is very profitable. You become the second brain for millions of users.
The Invisible Competition
Developing a note-taking app is an underappreciated art form. You have to keep the app familiar and simple – and also make it unique in a way that is useful. It’s quite a challenge.
Still, a lot of techie are up for the task. In fact, you probably underestimate just how many! More than a hundred note apps are available just for Android.
Although most developers start making their own note-taking app to scratch an itch (write the book you want to read), profit is an obvious consideration. This creates competition, especially when it comes to stand-alone apps; although pre-installed apps can compete and subsequently fall from grace too.
Note-taking apps compete in the following aspects:
- input speed
- user-friendly interface
- specialised features
These categories can overlap, but in general they are a decent representation of how customers make their choice. If an app is considered the best at multiple categories, more people will click ‘Install’. The more downloads you have, the larger amount of people will stay loyal to your product – provided their expectations are fulfilled.
The stakes are high, because most people use one note-taking app for everything.
An Unexpected Way to Make the World a Better Place
If you venture out into the wild and ask the public which note-taking app they prefer, the answers are going to vary. But if you look closely, you might notice a pattern.
The best apps are made by the developers who listen to feedback. Their apps cater to the target audience by staying on top of things in the chosen category. Fast apps optimise in favour of speed. Cross-platform apps add support for new platforms. Privacy-focused apps work to stay secure. And so on, and so forth.
Sensitivity to feedback benefits both user and product. This is how we get innovative solutions like Senstone Scripter.
And while profit makes note-taking apps a big deal to their creators (Evernote’s revenue reached $109.8M in 2021), there is another important aspect to developing such software.
Note-taking apps have a huge impact on productivity. They store large amounts of personal data. Billions of people rely on them for work and leisure. Specific features, like speech-to-text or synchronisation could make or break your day.
They could make or break the day for a company.
This is why users are so cautious about their choices. Handing everything from grocery lists to business strategies to a third-party app is an act of trust.
This article was brought to you by Senstone.
Hoping to help busy people around the globe take better notes, Senstone developed a wearable voice recorder capable of instant speech-to-text conversion. 99% transcription accuracy helps professionals streamline their work, and artificial intelligence takes care of spell-checking and organising notes. Senstone Scripter: your productivity is our mission.